Craft in the Jewellery Quarter
Ashford Timeworks was founded in 2008 on Vyse Street, in the heart of Birmingham's historic Jewellery Quarter — a district built on precision and honest workmanship.
Birmingham roots, Swiss precision
George Ashford established the company with a simple aim: to offer well-made mechanical watches at fair prices, assembled and regulated in Birmingham rather than simply imported and rebranded.
Today we operate from 88 Vyse Street, working with certified Swiss movement suppliers and finishing every watch in our own workshop. Our six-model collection covers dress, sport, chronograph and travel — all sharing the same quality standard.
What we stand for
Precision
Swiss movements, hand regulation and chronometric testing — accuracy is non-negotiable.
Honesty
Clear specifications, genuine parts and certificates that mean something — no inflated claims.
Craft
Assembly, finishing and service in Birmingham — keeping watchmaking skills alive in the Jewellery Quarter.